How the Better Buying Lab Aims to Accelerate Demand for Sustainable Food | Sustainable Brands

As Dr. Andrew Steer, president and CEO of WRI, says, “If we want to feed a growing population without straining natural resources, we have to do more than change mindsets; we have to change diets.” Why then – given the recognized benefits of plant-based diets and the growing number of people who want to consume sustainable foods – don’t more people change what they eat? The Better Buying Lab takes a fresh approach to help people eat more sustainable food.

Origen: How the Better Buying Lab Aims to Accelerate Demand for Sustainable Food | Sustainable Brands

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