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If You Build It, They Will Come: Behind the Scenes of Kashi’s Certified Transitional Initiative | Sustainable Brands

As communications partners, we at Edelman are often asked by clients to help them bring their sustainability stories to life. But despite decades of progress on environmental initiatives, many companies still face challenges building CSR programming that resonates across the organization. Kashi, however, took a different approach. In 2014, when the company took a fresh look at its core business, I saw the germ of an idea to align it to its purpose. The result, months later, was true innovation.

Origen: If You Build It, They Will Come: Behind the Scenes of Kashi’s Certified Transitional Initiative | Sustainable Brands

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Esta entrada fue publicada el 19 agosto, 2016 por en RSC.

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