Información medianamente organizada
As communications partners, we at Edelman are often asked by clients to help them bring their sustainability stories to life. But despite decades of progress on environmental initiatives, many companies still face challenges building CSR programming that resonates across the organization. Kashi, however, took a different approach. In 2014, when the company took a fresh look at its core business, I saw the germ of an idea to align it to its purpose. The result, months later, was true innovation.