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Is it Time to Add Morality to the Business Case for Sustainability? | Sustainable Brands

Every manager (or consultant) who has pitched an initiative under the banner of “sustainability” has faced the same question nearly every time: What’s the business case? But maybe, in trying to answer the business case question narrowly, we’re overlooking something critical about what motivates the decision maker. Or we miss how much the world is changing. Perhaps it’s time to inject the moral case into the discussion and say, boldly, “This is the right thing to do.”

Origen: Is it Time to Add Morality to the Business Case for Sustainability? | Sustainable Brands

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Esta entrada fue publicada el 13 febrero, 2017 por en RSC.

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