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4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017 | Sustainable Brands

Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. While dynamic consumer desires shape the products and services that support an “optimal lifestyle,” there’s no crystal ball that brands can rely on to gain clarity on what consumers want today or what they will want in the future; that uncertainty increases risk. So, how can you provide people with the things they need to live the life they want and, in turn, distinguish yourself as a leading purpose-driven business?

Origen: 4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017 | Sustainable Brands

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Esta entrada fue publicada el 25 julio, 2017 por en Consumo, Sociedad.

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